It's not every day you get a phone call from Ronnie Kessel, the team boss at Ferrari's Kessel Racing. This is what happened to Brisbane driver Liam Talbot after just two years on the racing circuit in Australia and Europe.
He was invited to race Ferrari's 458 GT3 in the Gulf 12 Hours race at Yas Marina Circuit in Abu Dhabi. He was also told he'd be racing in the car with multiple Moto GP world champion Jorge Lorenzo.
It was therefore no surprise we got a call from our old friends at TPR Media to drive the publicity for this exciting announcement. We quickly developed the communications strategy around breaking the story to Australian media.
We arranged a media launch day at Ferrari's showroom in Fortitude Valley, Brisbane and worked with mainstream consumer media to showcase Liam's rise to success.
Here's the feature piece we set up with Fox Sports News.
We always knew Liam had talent racing, but his natural ability in front of media is a reflection of his genuine character. He's an inspiration to many and proof that anything is possible if you put your mind to it.
We're looking forward to the journey ahead as Liam Talbot Racing closes in on racing the prestigious 24 Hours of Le Mans.