'Little feet' a big focus of #FootHealthMonth

With research revealing 81 per cent of parents have never taken their child to visit a podiatrist, My FootDr and Balance Podiatry are this month urging parents to take 'big steps' for 'little feet' as part of national Foot Health Month. 

The PR-led campaign leverages the podiatrists' trusted position in the foot care market to educate parents about the importance of healthy feet in ensuring children grow up living an active and pain-free life. 

7 News amplifies healthy feet message as part of national Foot Health Month. 

7 News amplifies healthy feet message as part of national Foot Health Month. 

A fresh spin on caravanning drives Green RV into the spotlight

Perhaps 'green nomads' is a better way to describe the fresh wave of Aussies touring our nation in caravans.

Fittingly, 26-year-old Jack Green is at the helm of the trend as the CEO of one of Queensland's fastest growing caravan dealership groups. 

BG Consulting was engaged to help enhance the public profile of Green RV as they honed in on the growth market. 

Multiple state-wide media stories were generated including in the Courier-Mail - and Jack was even interviewed as part of the Courier-Mail's commentary around the State Budget

The enterprising father-son duo Jack and Carl Green of  Green RV  adorn the page-three 'Good Company' feature in the  Courier Mail 's monthly QBM magazine. 

The enterprising father-son duo Jack and Carl Green of Green RV adorn the page-three 'Good Company' feature in the Courier Mail's monthly QBM magazine. 

BG Consulting welcomes My FootDr and Balance Podiatry to client portfolio

BG Consulting is delighted to welcome Australia's largest podiatry group to its client portfolio in 2017, to help close the information gap that exists among many Australians when it comes to caring for their feet. 

The national network of Balance Podiatry and My FootDr podiatry centres sought the consultancy's experience to help showcase the industry leadership and expertise behind the group and demonstrate the brands' world class foot care offering. 

Activities kicked off with the launch of the inaugural Healthy Feet Survey this month, generating national media interest across print, broadcast and digital. 

BG Consulting helped My FootDr and Balance Podiatry launch the inaugural  Healthy Feet Survey , sparking wide-spread media interest. 

BG Consulting helped My FootDr and Balance Podiatry launch the inaugural Healthy Feet Survey, sparking wide-spread media interest. 

PREVENTATIVE ACTION

After a spate of rock-throwing incidents on the Gold Coast, Surfside Buslines got on the front foot holding a press conference alongside QPS to address the growing concern for passenger safety.

Despite Tay-Tay landing at Gold Coast Airport on the same day, Ten Eyewitness News, 7 News Gold Coast and 9 News Gold Coast all lead with the story and their state bulletins also shared the story with more viewers. 

Here's the story from 9 News Queensland.

Avoiding unprofessional, uninteresting and unattended media conferences

We saw Malaysia Airlines stage a media conference for MH370 and more recently Maria Sharapova front the media to explain her testing positive to a banned substance, but what is a media conference and why hold a media conference?

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Bigfish creative studio hosts Japanese game show for charity

Sheldon Lieberman says the reputation of his creative studio Bigfish could “reach the point of nori-turn” when it broadcasts a Japanese game show online this Friday to raise money for its chosen charity at this year’s Bridge to Brisbane.

The agency’s eccentric founder and game show master will play host as teams ‘Venom’ and ‘Nightriders’ create unsightly scenes involving J-pop karaoke, wasabi roulette and treadmills, leaving dignity aside to captivate online viewers all in the name of charity.

It will be the fifth year Bigfish has entered the Bridge to Brisbane as ‘Run Bigfish Run’, which Lieberman says has generated more than $50,000 for Spinal Muscular Atrophy (SMA) Australia.

“I lost my daughter Michi,” he explains, “so it’s very personal. SMA desperately need awareness and funds – it’s the biggest killer of babies aged under two and has zero government funding.”

“With the proceeds from last year’s event we were able to fund a machine that helps children with the disease to breathe.”

“Each year we try to create a new way to raise money. Usually we run on a treadmill for an entire week, but this time we’ll have two, and it’s going to be a day of chaos.”

Bigfish are again looking to finish in the top 5 teams at the Bridge to Brisbane, and to take out the annual Brisbane Advertising and Design Club (BADC) Charity Challenge in which top Brisbane advertising and design agencies look to flex their creative muscle for a good cause

Check out the story in the Courier-Mail

Proud to support this campaign which raised almost $15,000. 

Nine News Brisbane profiles man driving in Cootha Classic car race

When an iconic motorsport race returns to Brisbane's Mount Coot-tha for the first time in five years, untold stories of Queensland's rich motorsport history are unearthed. Alan 'Hammer' Bloore is just one of them. Click to watch. 

BG Consulting welcomes new client as Cootha Classic returns to Mt Coot-tha as Brisbane's Festival of Motorsport

Brisbane's entertainment calendar is set to ignite later year with the announcement one of Queensland's most historic motorsport events is being revived in September. 

BG Consulting is delighted to team up with the guys at AusGarage and TPR Media to deliver the PR and communications program for the 2015 Cootha Classic - Brisbane's Festival of Motorsport. 

The event will see over 100 of the country's rarest and most expensive premium and classic vehicles ignite the city's famous mountain and will also ensure plenty of action off the track with boutique food and drink stalls, interactive displays, live entertainment and fireworks. The race will also be streamed live online. 

Following the initial media announcement of the return of the Cootha Classic, BG Consulting's dedicated PR program delivered 42 news mentions across broadcast, print and online reaching more than 5 million people. 

Cootha Classic event director James Payne with V8 supercar driver and event ambassador Warren Luff at the Cootha Classic launch. March 18, 2015. (Photo: Scott Nelson, TPR Media). 

Cootha Classic event director James Payne with V8 supercar driver and event ambassador Warren Luff at the Cootha Classic launch. March 18, 2015. (Photo: Scott Nelson, TPR Media). 

The festival will coincide with Father's Day weekend and the opening day of Brisbane Festival. If you're interested in event sponsorship, exhibiting at the event or entering into one of the race categories, visit the Cootha Classic website

Gyradiko brings traditional gyros to Brisbane

Proud to announce we're working with one of Brisbane's newest venues.

Genuine Greek food is at the heart of this story. Following on from the success of Gyradiko Sydney, Brisbane food seekers are already flocking to Gyradiko Brisbane on James St to get their gyros fix. We're working with influential foodies across digital and traditional media to give this place the exposure it deserves. 

Follow Gyradiko Brisbane at www.facebook.com.au/GyradikoBrisbane

Media launch for Australia's favourite mowerman

As far as good stories go, you can't beat Claude Harvey.

Claude is a 70-year-old grandfather on a mission to help child protection advocate Bravehearts stop child sexual assault.

For the past 10 years he has pushed his custom designed coin-collecting Victa all around Australia to fundraise money for the protection of Aussie kids. He's raised more than $750,000 to date. 

Our work with Bravehearts generated buzz for Claude on the back of his latest mowerthon from the Gold Coast to Sydney, a 1000km feat expected to take 105 days.

Here's what he had to say on Channel 7's Sunrise on the morning of the launch at Point Danger Lookout, Tweed Heads. 

Claude Harvey talk to Channel 7's Sunrise

Special thanks also to Nine News Gold Coast, News Ltd's Gold Coast Sun, APN's Tweed Daily News and ABC North Coast for making it down to the launch. 

It was hard to pass up the opportunity to check out Snapper Rocks just around the corner from the launch. Great swell and shape, and Steph Gilmore was carving up - here's one of the snaps we got. Not long now until the Quiksilver Pro (Feb 27-Mar 11, 2015). 

It was hard to pass up the opportunity to check out Snapper Rocks just around the corner from the launch. Great swell and shape, and Steph Gilmore was carving up - here's one of the snaps we got. Not long now until the Quiksilver Pro (Feb 27-Mar 11, 2015). 

Anything is possible: Ferrari's Kessel Racing calls on Brisbane's Liam Talbot

It's not every day you get a phone call from Ronnie Kessel, the team boss at Ferrari's Kessel Racing. This is what happened to Brisbane driver Liam Talbot after just two years on the racing circuit in Australia and Europe. 

He was invited to race Ferrari's 458 GT3 in the Gulf 12 Hours race at Yas Marina Circuit in Abu Dhabi. He was also told he'd be racing in the car with multiple Moto GP world champion Jorge Lorenzo. 

It was therefore no surprise we got a call from our old friends at TPR Media to drive the publicity for this exciting announcement. We quickly developed the communications strategy around breaking the story to Australian media.

We arranged a media launch day at Ferrari's showroom in Fortitude Valley, Brisbane and worked with mainstream consumer media to showcase Liam's rise to success. 

Here's the feature piece we set up with Fox Sports News. 

This was a great project to round out 2014. Special thanks to Fox Sports for breaking the news, Seven News Brisbane, our mate Josh Spasaro from APN sports for his yarn on Liam, and Stephen Ottley at SMH.com.au

Seven News Brisbane interviews Liam Talbot in Brisbane

Seven News Brisbane interviews Liam Talbot in Brisbane

We always knew Liam had talent racing, but his natural ability in front of media is a reflection of his genuine character. He's an inspiration to many and proof that anything is possible if you put your mind to it. 

We're looking forward to the journey ahead as Liam Talbot Racing closes in on racing the prestigious 24 Hours of Le Mans.