Aussies set to break world RV record

Australian RV enthusiasts are gathering in outback Queensland this month ready to tackle a world record dating back 16 years for the longest line of motorhomes, caravans, campervans and fifth-wheelers.

Barcaldine will host the attempt to topple over the current Guinness World Record, which was set in June 2003 when 672 moving camping vehicles (RVs) were recorded in Canelli, Italy.

The Australian Motorhoming Lions Club (AMLC), which has organised the event with Barcaldine Regional Council, expects Australia’s strong travelling fraternity will show up in large numbers, with 850 RVs already registered to participate in the feat.

LongestLine.png

“At this stage we are looking at getting at least 200 more than Italy with people coming from everywhere, from all states and territories, and even from New Zealand,” says AMLC president Len Waddington.

“You don’t have to own one of these vehicles to get involved in the event - you can hire it or borrow it and come along and have a lot of fun over the five days.”

Activities kick off on May 23 with the event aiming to boost visitation and expenditure in drought affected towns in and around Barcaldine. All proceeds from the event will also be donated to the local community.

You can sign up here - https://thelongestline.net.au/.

A fresh spin on caravanning drives Green RV into the spotlight

Perhaps 'green nomads' is a better way to describe the fresh wave of Aussies touring our nation in caravans.

Fittingly, 26-year-old Jack Green is at the helm of the trend as the CEO of one of Queensland's fastest growing caravan dealership groups. 

BG Consulting was engaged to help enhance the public profile of Green RV as they honed in on the growth market. 

Multiple state-wide media stories were generated including in the Courier-Mail - and Jack was even interviewed as part of the Courier-Mail's commentary around the State Budget

The enterprising father-son duo Jack and Carl Green of  Green RV  adorn the page-three 'Good Company' feature in the  Courier Mail 's monthly QBM magazine. 

The enterprising father-son duo Jack and Carl Green of Green RV adorn the page-three 'Good Company' feature in the Courier Mail's monthly QBM magazine. 

Green RV’s recipe to spark interest in caravanning

MEDIA RELEASE

With 40,000 people viewing the first episode of ‘Friday RV Cooking’, it is clear Green RV’s latest recipe to inspire Australia’s growing number of young caravan enthusiasts is on the right track.

The innovative Queensland-based caravan dealership launched the weekly online cooking series in March to feature the company’s modern caravan offering in a candid and interactive way.

It’s a ploy you’d expect from Green RV's chief executive Jack Green, who at 26 years of age is at the helm of one of the state’s fastest growing caravan dealership groups.

Green’s father and company director Carl Green started the business as a humble car yard in Gympie in 1998 – and they began selling caravans in 2010. Now the family business turns over $30 million across four dealerships in Queensland and Victoria.

The enthusiastic CEO said the company’s biggest growth opportunity was targeting the younger caravan generation, but it has meant driving off the beaten track to find them.

“Young families and couples are highly engaged online - and with endless resources and information available, they know exactly what value to expect for their money,” Mr Green says.

“They don’t just read a book and roll in like they did 20 years ago. It’s an exciting shake-up for an industry which has traditionally focussed all of its efforts on the grey nomad market.”

According to the Caravan Industry Association of Australia, almost two thirds (64 per cent) of holiday-makers taking to the open roads are aged under 55.  

Having grown from one to four dealerships in just five years, Green RV is geared to capitalise on the opportunity. In 2015 the company also launched its own line of caravans, NextGen Caravans, to better accommodate the modern caravanner.

“The industry is flooded with manufacturers - and many don’t survive because they are offering products which are old and stale,” he says.

“We have represented a number of brands over the years, but they would come and go making it difficult to build genuine customer loyalty.

“We wanted a product which could grow with Green RV and adapt to the changing needs of the industry.”

Within just 12 months, 100 NextGen caravans were sold in Queensland alone – an early indication that dipping their toe into manufacturing was paying off.

“You get to know what customers want - add-ons such as external speakers and bigger tires are expected as standard, but many manufacturers are slow to adjust,” Mr Green says. 

“We are working with an experienced Melbourne manufacturer giving us the agility to innovate and push boundaries with NextGen.”

Mr Green said the mini-series Friday RV Cooking was part of the company’s strategy to humanise the brand in the market.  

“You can’t compete on price against the big guys like Jayco, but you can offer a far better experience from the moment they join the Green RV family,” he says.  

“Caravanning is all about having fun – and we want to showcase how that is possible with our products.

“The cooking series features our caravans in various locations across the state, inspiring people to realise caravanning is an achievable and enjoyable experience.”

With sales for NextGen Caravans alone expected to double this year, it’s a bright road ahead for Green RV as manufacturing opens up a raft of growth pathways for the business.  

“We’ll be increasing stock across existing dealerships, identifying opportunities to expand our footprint nationally via new sites and inter-state dealers,” Mr Green says.