Bigfish creative studio hosts Japanese game show for charity

Sheldon Lieberman says the reputation of his creative studio Bigfish could “reach the point of nori-turn” when it broadcasts a Japanese game show online this Friday to raise money for its chosen charity at this year’s Bridge to Brisbane.

The agency’s eccentric founder and game show master will play host as teams ‘Venom’ and ‘Nightriders’ create unsightly scenes involving J-pop karaoke, wasabi roulette and treadmills, leaving dignity aside to captivate online viewers all in the name of charity.

It will be the fifth year Bigfish has entered the Bridge to Brisbane as ‘Run Bigfish Run’, which Lieberman says has generated more than $50,000 for Spinal Muscular Atrophy (SMA) Australia.

“I lost my daughter Michi,” he explains, “so it’s very personal. SMA desperately need awareness and funds – it’s the biggest killer of babies aged under two and has zero government funding.”

“With the proceeds from last year’s event we were able to fund a machine that helps children with the disease to breathe.”

“Each year we try to create a new way to raise money. Usually we run on a treadmill for an entire week, but this time we’ll have two, and it’s going to be a day of chaos.”

Bigfish are again looking to finish in the top 5 teams at the Bridge to Brisbane, and to take out the annual Brisbane Advertising and Design Club (BADC) Charity Challenge in which top Brisbane advertising and design agencies look to flex their creative muscle for a good cause

Check out the story in the Courier-Mail

Proud to support this campaign which raised almost $15,000.