Ever heard a German use the word Gemütlichkeit?

There is no direct English translation, but step inside the Main Tent at Oktoberfest Brisbane for five minutes and you'll get a pretty good feel for the warmth and positive cheer that this word encapsulates.

Thanks to the fantastic media support for Oktoberfest Brisbane again this year, around 40,000 culture-seekers will continue to come to this festival annually to experience the Gemütlichkeit for themselves!

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Inaugural 'Oktoberpole' spectacle sparks media interest

Plenty of excitement surrounded the arrival of nine burly Bavarian blokes in Brisbane to introduce a traditional German ceremony marking the start of Oktoberfest Brisbane celebrations. 

They were here to help raise Brisbane's inaugural 'Oktoberpole' - a 24-metre tall and 1100 kilogram timber pole - outside City Hall in a spectacular feat using only long sticks and the man power of up to 40 volunteers.

As Oktoberfest Brisbane's PR partner, we did our bit raising awareness for the event itself including media previews in the lead up and securing news crews on site to capture all the action. 

Some great TV, print and digital media coverage highlights including this story here in the Brisbane Times

Volunteers join Bavarian visitors to help raise Australia's first 'Oktoberpole' in Brisbane

Volunteers join Bavarian visitors to help raise Australia's first 'Oktoberpole' in Brisbane

PR partner for Oktoberfest Brisbane 2017

BG Consulting is delighted to join the ever-growing Oktoberfest Brisbane team as the official PR partner for 2017. 

The consultancy supported the event in 2016 and will continue to enhance the profile of this magnificent celebration of German culture and tradition, while driving publicity around some exciting new additions to the festival line-up. 

This year the Bavarian Purity Law will be brought to life by challenging eight local breweries to craft true-to-style German beers as part of the inaugural Bavarian Brewing Competition. 

Brisbane will also witness the raising of Australia's first 'Oktoberpole', a localised celebration of the traditional German Maypole {Maibaum}, to officially launch Oktoberfest Brisbane festivities. 

These additions will add to the cultural significance of the event which this year will mark its mighty 10th installment at the Brisbane Showgrounds from Oktober 6-8 and 13-15. 

PR activities are underway as Jessica Skarratt from Channel 7's Great Day Out interviews Oktoberfest Brisbane directors Kim and Boris Zoulek. 

PR activities are underway as Jessica Skarratt from Channel 7's Great Day Out interviews Oktoberfest Brisbane directors Kim and Boris Zoulek.